Publications
Books, Case Studies &Articles
Books, Case Studies and Articles co-authored by Hunter Hastings and Jeff Saperstein
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- The Interconnected Individual: Seizing Opportunity in the Era of Platforms, Apps, and Global Exchanges, Business Expert Press, 2018
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- Service Thinking: The Seven Principles to Discover Innovative Opportunities, Business Expert Press, 2014
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- Bust the Silos: Opening Your Organization for Growth, Amazon Create Space, 2010
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- Improve Your Marketing to Grow Your Business, Prentice Hall, Wharton Business Press, 2007
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- The New Marketing Mission, Association of National Advertisers, 2004
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- How Social Media Can Be Used to Dialogue with the Customer, Richard Ivey Business School Publications, 2010
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- How Cisco Creates New Value via Global Customer Service, Thunderbird International Business Review, Sept/Oct 2010
Additional Books and Business Case Studies by Jeff Saperstein
- LinkedIn: Bridging the Global Employment Gap, Richard Ivey Business School Publications, 2017
- The Art and Strategy of Service Learning Communications, Wadsworth, 2004
- Creating Regional Wealth in the Innovation Economy, Prentice Hall, 2002
- How to Be a More Effective Account Manager, Crown Road, 1989
- Practical Approaches to Impromptu Speaking, Kendall-Hunt, 1988
- Infosys: The Challenge of Global Branding, Richard Ivey Business School Publications, 2005
- Agilent Technologies, Richard Ivey Business School Publications, 2004
- Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles, Richard Ivey Business School Publications, 2004 (Best seller)
Jeff has published over 20 articles in business publications on marketing and advertising and three case studies for Richard Ivey Business School: Agilent, Toyota, and Infosys.
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